Fallon Worldwide

A screen shot of a website for Brawney Paper towles is a great because it is a new approach the formulaic, boring, comparision, etc based advertisign typical for cleaning products and paper towles. The site features episodes or videos of the Brawny academy, which not only helps garner online traffic, but is perfect for women who typically purchase the paper towles and are the most active video sharing population segment.

Mullen

Ehhh overall, Mullen is okay there work was not all that inspiring, and thier 7 modes of the mind methodology feels like a bunch of jargon and ad speak that would appeal to business minded inividuals not creative, revolutionary, ground breaking work, although I see the need for it, I think it needs to be used in a less restricted more creative an risky setting.

This ad for the Four Seasons is nothing special featuring two page spread one outside the room adventures with decent yet staged photography a on hotel shot giving a homey feel. I'm sure it is exactly the calulated, formulaic, approach that thier client wanted.