Bartle Bogle Hegarty

The "Gamekillers" campaign that BBH created for Axe is awesome, and it has inspired just bout every other brand of deoderant and body wash to follow suit, with other funny campaigns. What sets this campaign apart from everythign else is how they integrated it perfectly into their target audience, 18-24 year old men's lives, through multiple forms of media MTV, online and viral, its awesome. Howver it would not be sucessful if there were not a good amount of truth to it. Most guys can relate to the the guy whos game is being killed. When humor truth and executuion come toghether that is what makes a trully memorable campaign.