This ad entitled polarized by Lowe for the well known deodorant body spray Axe well done becuase it although it still uses the all powerful sex appeal and scantily clad women to advertise axe to horney teens, it does so in a more attention grabbing and responsible way. The ad is cut off in the sun "polarized" showcasing on the products in the bottom half, leaving little boys eyes wish nothing to peruse, but once night falls the bottom comes off and the seduction begins. Simple effective,slightly more responsible..slightly.
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