Ehhh overall, Mullen is okay there work was not all that inspiring, and thier 7 modes of the mind methodology feels like a bunch of jargon and ad speak that would appeal to business minded inividuals not creative, revolutionary, ground breaking work, although I see the need for it, I think it needs to be used in a less restricted more creative an risky setting.
This ad for the Four Seasons is nothing special featuring two page spread one outside the room adventures with decent yet staged photography a on hotel shot giving a homey feel. I'm sure it is exactly the calulated, formulaic, approach that thier client wanted.
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