One of a series of print ads for Miller Brewing Co. by Saatchi & Saatchi NY, they are funny although maybe a bit too goofy, or dumb. They feel as though they are trying to hard, or perhaps it is that they insinuate that men who drink Miller have trouble with these problems, which Highlife innovations are designed to prevent. budlight had similar campaign later on with their tail gate essentials, and real men of genious. Overall the campaign is not that innovative in my book althogu I saw it in the one show.
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