My concept for the ad was to show the viewer how much CO2 and other harmful emissions are produced when bringing bottled water from spring/source to the consumer. In order to give viewers a much easier idea or image to help them understand the amount of C02 produced, huge bags would be used to collect all emmissions, and then be shown being deposited in middle or city parks and other natural areas , I though it would make for some interesting media coverage and definitely close the divide between however many cubic feet of emissions to viewing a black back of dirt and poisons.
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