We had a creative project due that involved a brand of slip covers called Sure Fit Slip covers and I thought of a great promotional marketing idea or even new product that they could use to increase customer awareness through internet and customer loyalty and even a new product category. My idea was to lunch a line of basic cooled slip covers that are designer to be written painted, drawn ect on and launch a contest to see who come up with the best design or holiday tradition. Such as using it as a guest book or ironing on kids christmas pics or even designing birthday or other festive holiday designs. It is definitely something my mom would buy.
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