article from fast company about
This is an interesting article I ran across that discusses Chases new charitable marketing campaign that allows consumers to chose the charity they would like Chase to donate to rather than, simply feed into broader corporate charity. This customized user experience is a great example of how companies can make thier customers happy, feel more like individuals, and a part of a charity campaign, without any greater effort or spending on the part of the corporation. I am sure this will soon be adopted by many other companies, and I look forward to future applications.
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